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The challenges of electoral misinformation, inadequate political accountability, and persistent gaps in inclusion and gender equality are increasingly undermining the integrity of democratic processes. As these issues intensify, the need for credible and transparent elections has never been more urgent. A critical factor in addressing these challenges is the role the media can play because of its capacity to shape public opinion and influence voter behaviour. With the growing prominence of digital media, its impact on elections has also become even more significant. By fostering informed public discourse and promoting transparency, the media can play a pivotal role in ensuring fair, inclusive, and accountable electoral processes, restoring trust and stability in democracy. A critical meeting of minds Against the above background, the International Press Centre (IPC) and the Centre for Media and Society (CEMESO) as implementing partners of Component 4: Support to Media of the European Union Support to Democratic Governance Project Phase Two (EU-SDGNII), organised series of critical engagements in Akure, from September 10 to 13, 2024, prior to the Ondo State off-cycle governorship election. The engagements served as platforms for fostering collaboration and strengthening the role of the media in promoting credible and transparent elections. Bringing together a diverse group of media professionals (both print and online), election officials, and civil society representatives, the “Media and Election Stakeholders Dialogue” was organised in partnership with the Nigerian Association of Women Journalists (NAWOJ) and the Nigeria Union of Journalists (NUJ), Ondo State chapter. The focus of the dialogue was to ensure that media practitioners and election stakeholders uphold accountability and responsibility in their roles. The event included a series of insightful presentations by resource persons and technical brainstorming sessions, all aimed at addressing the complex and multifaceted challenges that today’s elections face. The impact of Print and Online Media A key issue discussed during the dialogue focused on the role of media in setting the agenda for a renewed partnership aimed at improving democracy in Ondo State, particularly in relation to the upcoming off-cycle election. This session was facilitated by Dr. Tunde Fajimbola, a lecturer in the Department of International Relations at Elizade University. Dr. Fajimbola underscored the media’s crucial role in informing the electorate about the foundational purpose of government and its responsibilities. He asserted that the media must educate the public on the government’s essential functions: preserving life, protecting property, providing public goods, and promoting equality. It was highlighted that this understanding is vital for voters as they evaluate candidates’ promises and platforms, enabling them to make informed decisions that reflect the true role of government in society. Media’s Influence on Public Opinion During Elections A significant part of the dialogue explored the ways in which media influences voter perceptions and behaviour, highlighting its role in the broader democratic process. In a standout session titled “Informing the Electorate: Key Considerations for Ondo Governorship Elections,” Dr. Fajimbola spoke candidly about the important issues voters should consider when making informed decisions. He noted that the media can guide public decision-making by providing reports that focus on candidates’ plans for key issues. As an example, he suggested that the media should provide in-depth coverage of candidates’ strategies for developing infrastructure, particularly at the grassroots level, fostering industrialization, achieving economic growth, ensuring security, and creating jobs. Dr. Fajimbola also stressed the importance of the media focusing on candidates’ plans to improve essential sectors like education, healthcare, housing, food security, youth development, tourism, and sports. He added that by presenting voters with a clear understanding of each candidate’s policies, the media can help create a more informed and active electorate. The Media’s Role in Electoral Reporting: Emphasising Issue-Based Coverage This session underscored the importance of adhering to the highest standards of electoral reporting, with a strong emphasis on credibility and responsibility. The speaker highlighted that the media must prioritize fact-checking and source verification, avoid speculation and rumours, and ensure balanced coverage of all candidates and parties. A key aspect of the training was the importance of issue-based reporting. It was stressed that the media should focus on policy debates and discussions, analysing candidates’ manifestoes and track records. The media should explore how proposed policies will impact various demographics and communities, providing in-depth analysis of critical electoral issues. This approach allows voters to make well-informed decisions based on substantial policy discussions rather than political rhetoric. Gender-Friendly Reporting Practices: Promoting Inclusive and Equal Coverage The session also focused on the need for inclusive reporting, urging the media to represent a diverse range of voices and perspectives. It was emphasised that media outlets should ensure fair representation of all candidates and parties, paying particular attention to underrepresented issues and marginalized communities. This ensures that the electorate is provided with a comprehensive understanding of all viewpoints and concerns. Another important takeaway from the dialogue was the need for gender-sensitive reporting practices. The session emphasized the importance of avoiding gender bias and stereotypes in election coverage. It called for a greater focus on women’s issues and perspectives, and for equal representation of female candidates and voices in electoral reporting. By promoting gender-inclusive practices, the media can contribute to a more equitable and fair electoral process. Challenges to Issue-Based Reporting: Early Warning Checklist The discussion emphasised the significant challenges that media outlets face in covering elections, including limited resources, restricted access to information, political interference, misinformation, threats to personal safety, and intimidation. These factors create substantial barriers to effective media coverage, which is essential for a healthy democratic process. He urged media professionals to remain vigilant for early warning signs that could compromise issue-based reporting during elections. Such signs may detract from the core democratic values, fostering a negative media environment that distracts from substantive discussions about election issues. The discussion underscored that electoral manipulation frequently results in allegations of voter registration fraud and other deceptive practices, which can compromise the integrity of electoral processes. Additionally, it was noted that journalists should closely monitor key indicators, such as increasing tensions and instances of violence, which may manifest as physical confrontations,