What propelled Promasidor Nigeria Limited to institute the Quill Awards?
In 2011, during the tenure of our immediate past Managing Director, Chief Keith Richards, who is now the Chairman, we sat to agree on what we could do to support our community as part of our CSR portfolio and strategy. In partnership with our PR Agency, we were able to get to the position where we decided to support the media. Since commencing our business in Nigeria, we have maintained a fantastic relationship with the media. Reporters and media organizations have helped us to penetrate every part of the country, as we strive to make our products available to millions of Nigerians. While we toil to build an enduring brand through hard work and dedication to our customers, the media complement us with their reportage and promotional messages of our products.
We then felt that if we could start something to encourage them; it will make a difference. We looked at the market place to determine how many awards were available for the media at the time and saw very few. It was in recognition of this that we launched the Quill Awards in 2012 as a platform for assessing, recognizing and rewarding excellence for outstanding journalistic work. The Awards seek to remind journalists of the importance of their role in society and to society, the need to encourage professionalism and appreciate outstanding work… Read more
Source: Guardian
